Mailer for new product launch. Idea was based on Bazooka gum which my brother and I loved as kids, we looked forward to the comic strips on the inside and seeing what you could send off for. I hired an illustrator to draw four comic frames to use as the base for this mailer which consisted of a squished t-shirt with the product logo, a comic strip with an incentive and the teaser panel. Program was a huge success and we had people calling for more t-shirts!