Passionate about creating user experiences
through integrated marketing communications.
through integrated marketing communications.
Hi, my name is Mara Herschbach and I’m a freelance graphic designer and art director located in Minneapolis, MN. I specialize in graphic design, brand identity, web design, and user experience.
I'm a creative problem solver who enjoys bringing innovative design solutions to real-life for print, web, social, and interactive experiences. I’ve worked with companies of all shapes and sizes, from managing large, complex projects to filling in when needed.
I love learning and stay in touch with my inner geek by seeking new challenges that require research and education. I also enjoy mentoring and encouraging other designers and creatives to expand their skills — step out of their comfort zones.
I am truly a concept to completion creative professional — conceptualize, build, implement and measure across multiple media.
My skills include: Graphic Design, Strategic Creative Consulting, Sales Collateral Design, Print Advertisement, Brand Guidelines, Brand Management, New Product Launches, Direct Mail Programs, Sell Sheets, Communications Strategy, Collateral Materials, Direct Mail Campaigns, Consumer Marketing, Print, Web, Interactive, Project Management, Creative Direction, Art Direction, Communications Plans, Vendor management for Print and Outside Agencies, SEO, Analytics
Software Skills: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe Media Encoder, Adobe Audition, Quark Xpress, Microsoft Office, WordPress, SquareSpace, MailChimp
I'm a creative problem solver who enjoys bringing innovative design solutions to real-life for print, web, social, and interactive experiences. I’ve worked with companies of all shapes and sizes, from managing large, complex projects to filling in when needed.
I love learning and stay in touch with my inner geek by seeking new challenges that require research and education. I also enjoy mentoring and encouraging other designers and creatives to expand their skills — step out of their comfort zones.
I am truly a concept to completion creative professional — conceptualize, build, implement and measure across multiple media.
My skills include: Graphic Design, Strategic Creative Consulting, Sales Collateral Design, Print Advertisement, Brand Guidelines, Brand Management, New Product Launches, Direct Mail Programs, Sell Sheets, Communications Strategy, Collateral Materials, Direct Mail Campaigns, Consumer Marketing, Print, Web, Interactive, Project Management, Creative Direction, Art Direction, Communications Plans, Vendor management for Print and Outside Agencies, SEO, Analytics
Software Skills: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe Media Encoder, Adobe Audition, Quark Xpress, Microsoft Office, WordPress, SquareSpace, MailChimp
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Favorite Expressions: Drop the Mind
This is a Buddhist expression I learned when stranded in Amsterdam due to the Volcanic ash in April 2010. It roughly means the mind is the source of all our problems and if we can step out side the mind (let things go) then we can enjoy life. So today, drop your mind and enjoy the moment...